
Global real estate consultancy Knight Frank just released their 20th edition of The Wealth Report, which always makes for a worthwhile read.ย
The report aims to shed light on key issues affecting how UHNWIs and HNWIs live, work and invest.
If youโre wondering why a property company publishes an in-depth report on the worldโs wealthy, read our interview with Liam Bailey, their Global Head of Research who has been around since their first report back in 2007.ย
Covering the growth of wealth and โthe rich economyโ to housing markets, luxury trends and even a dedicated family office survey, The Wealth Report 2026 is packed with insights.ย
Hereโs a few that stand out.
UHNWI growth
An interesting stat: for the past five years, 89 people crossed the US$30 million threshold every day, taking the global UHNWI population to 713,626.
The US accounted for 41% of new entrants, which also dominates the UHNW population at 37%.
When it comes to billionaires, theyโre more globally dispersed. 3,110 worldwide, with the APAC region having the most at 1,116, then North America at 965. Maturing economies are expected to lead billionaire growth over the next five year period, notably Indonesia, Saudi Arabia, Poland, and Vietnam.

Plutonomy
Plutonomy, the model where the ultra-wealthy command an outsized and growing share of global wealth, has deepened over the past 20 years.
What does this mean? In short, the rich are getting richer, and in property, that means a rise of trophy homes, marquee residential developments and spread of capital across global hubs.ย
Servicing the demands of these ultraโwealthy while investing in the super-luxury market, particularly branded residences, elite hotels and private clubs, seems a sound strategy. And yet, current volatility is reducing the number of places where people are investing, meaning capital is concentrating in core hubs like New York, Florida, Dubai, London and Singapore.ย
Increasing role of family offices
Knight Frank notes the influence of family offices, with over 10,000 worldwide. The report highlights their growing focus on collaboration and coโinvestment with peers in order to share expertise, spread risk and access larger opportunities. It quotes one family office saying theyโd โnever lead on an opportunityโ, preferring to coโinvest for reassurance in deal selection (sounds familiar).
Amidst the current economic uncertainty, the report highlights portfolio diversification and an ongoing reliance on private banks and wealth advisors, while suggesting the agility of single family offices could be their biggest advantage.
โDespite the growth of internal capabilities, family offices maintain close relationships with private banks and wealth managers: essential providers of custody, liquidity management and market intelligence. There are complaints about banks offering overly โvanillaโ products, but there is also broad recognition that regulation limits how innovative banks can be.โ
Otherwise the family office section reinforces existing knowledge:ย
That real estate remains as a core asset class, direct investment particularly
Thereโs demand for institutionalโ grade deal flow without the rigid operational friction of traditional banks
Family offices need better digital aggregation that enables live, consolidated tracking of complex portfolios, from liquid assets to superyachts and real estate
Rather than larger teams in physical offices, thereโs increasing preference among some wealthy families for lighter, more flexible office structuresย
Prime real estate
Prime real estate growth was 3.2% globally last year, led by Tokyo at 58.5% and Dubai at 25.1%. On the opposite end, Guangzhou and Shenzhen were two of the bottom three markets, reducing at 12.2% and 7.2% respectively, reflecting the property slump in China.

Trends shaping prime real estate shifts globally include scarcity in move-in-ready housing in global luxury markets where wellโpriced turnkey homes are attracting intense competition. Thereโs also the rapid expansion in branded residences, the rising tax and growing regulatory demands, these latter variables helping to accelerate global wealth mobility. Wealth hubs are now actively competing against each other.ย
Wealth mobility is also affecting the types of properties purchased, with buyers taking more prime properties at lower cost ($15M) and less debt rather than single marquee properties at more than double that.
โIn prime central London, for instance, nearly 50% of (prime real estate) purchases are unleveraged.โ
European movements
The UK losing their 200โyearโold nonโdom tax regime has likely contributed to both Londonโs fall in average annual prime residential price, down 4.7%, with movement of primary residencies to Dubai, Monaco, Switzerland and Italy. While Milan is benefitting from Italyโs annual โฌ300,000 flat-tax regime, it hasnโt reflected in prime property prices, up less than a percent in the last year.ย
The report notes that since the Middle East conflict erupted, safe havens are very much back in demand, as are lifestyle markets like Marbella, Tuscany and the Alps.
โCountries offering stable tax regimes and predictable governance continue to draw the most interest.โ ย
Iโm not drinking any f***ing merlot!
The Wealth Report 2026 has a vineyards section that highlights some of the challenges reshaping the global wine production map, noting changing drinking habits and a shift to quality over quantity. It states these have had an adverse impact on some established wineโgrowing regions, while creating opportunities for forwardโlooking winemakers and investors. Oddly, their โRegions to Watchโ highlight most of the worldโs best-known regions (Napa! Champagne! Tuscany!) rather than new or unheard of areas, with the exception of Tasmania, Sussex and Georgia.
Thinking of a vineyard investment? $1 million gets you 18 hectares (44 acres) in Barossa Valley, Australia, but only 200 square metres (2,300 sq ft) in parts of Burgundy, France.
Commercial real estate
Noteworthy statistic: at least 21% of HNWI investable wealth is now allocated to directly owned commercial property - up from just 2.6% 20 years ago. The general rise in wealth is a key contributor, but also awareness of the contribution that CRE can make portfolios.ย
โ(Commercial real estate) can generate longโrunning income return, it can be enhanced and repurposed and, if bought correctly, it has a degree of liquidity. Itโs typically less volatile than equities, and rents can also increase while the interest from bonds remains fixed, making property a good hedge against inflation.โ
Private members clubsย
The report highlights the increasing importance of private members clubs to the worldโs wealthy. As a third space, they provide a ready-made base for dealmaking and socializing, especially for a mobile wealthy class making short trips to major cities. As new hubs of wealth emerge globally, it notes the club boom that took hold in London and New York is spreading to Miami, Milan, Singapore and beyond.
โYou have limited time, you need to make it work. Being right in the middle of Mayfair does that. My clients use their clubs to bring their network together.โ
Luxury evolving
Conspicuous consumption has been replaced by valueโdriven and experienceโbased spending. This shift from goods to experiences also crosses into product purchases themselves, which are now focused on more than the product, but also life-changing moments and engaging the senses.ย
Demand for the luxury experience is reflected in offerings like the Discover Collection, structured as a membershipโled hospitality network rather than a conventional hotel group. Even historically famous membersโ clubs are expanding with wellness offerings. Amidst it all is the idea that personal growth is the ultimate aspiration.
Collectibles holding steady
Luxury collectibles are finding their feet again, with innovative formats like fractional ownership providing greater access to things like rare curiosities (think fossils, minerals, meteorites andโฆ dinosaurs), sports memorabilia and automobiles. The Knight Frank Luxury Investment Index (KFLII) suggests that, after several years of falling values, luxury assets may be about to turn a corner.

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๐ highlights
To wealth tax or not to wealth tax?
The Falcons Club, as featured in this monthโs Living Large newsletter
Where to work
Three family office job opportunities posted this weekโฆ
What to read
Weโre going deep this week. Money and the Meaning of Life by Jacob Needleman is less about making money and more about what money does to you. Needleman argues money isnโt neutral, it shapes identity, desire, and the stories wealthy people tell themselves about whatโs โenough.โ

What to listen to
Weโre recommending another episode of The Family Office Sherpa from friend of the newsletter Shaun Parkin. This episode looks at the gap between what family offices say they stand for (impact, long-term, next-gen stewardship) and what their portfolios actually look like.
What to watch
An academic discussion from MIT examines how succession in the family enterprise is becoming more complex amid shifting demographics, markets, and career paths. Prof. John Davis outlines modern approaches to succession planning and how families must adapt to navigate generational transitions today.
And finallyโฆ
On Wednesday we sent out the second dedicated Living Large newsletter, our monthly look at lifestyle and the finer things in life. It included a feature with Liam Bailey of Knight Frank and a look at a unique private club.
Last week we asked Whatโs your single most important source of dealflow?
Relationships and networks are winning.

Right, thatโs all for this week.
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