Rather useful accessories in Monaco this weekend.

By Benjamin Vaschetti, co-founder of Maison Benjamin.

For Family Offices and UHNW families, attending the Monaco Grand Prix is rarely just about securing a ticket. At the highest level, it is about orchestrating a complete lifestyle experience around one of the most complex and glamorous events in the world.

The Monaco F1 weekend sits at the intersection of sport, hospitality, private aviation, security, access, logistics, dining, nightlife, and reputation.

For those attending at the top of the market, every detail matters: where to stay, how to move through the Principality, which hospitality experience to choose, where to dine, and how to make the entire weekend feel seamless despite the extraordinary demand placed on Monaco during Grand Prix week.

This year we curated a weekend for a US-based family office client, a repeat experience following the 2025 edition. This year the cost approached $300,000, excluding cash tips, which can easily add another $10,000 to $15,000 over the course of the event.

The upcoming weekend was built around premium F1 access, including Paddock hospitality passes priced at approximately €20,000 each, with the total Paddock component reaching approximately €105,000. This level of access is not simply about watching the race; it is about being positioned inside the atmosphere of Formula 1, close to the teams, the energy of the paddock, and the social environment that defines Monaco during race weekend.

In this case, one of the team members personally hand-delivered the Paddock passes to the client upon landing at Nice Airport, ensuring a smooth and reassuring arrival experience before they continued onward to Monaco.

Accommodation represented another major component of the experience, with the client staying at one of the most desirable hotels in town at approximately €15,000 per night for four nights. During Grand Prix week, the right hotel is not only about luxury. It is about location, access, service standards, discretion, and minimizing friction during one of the busiest periods of the year.

Dining was curated across top restaurants throughout the weekend, where premium Grand Prix reservations often come with minimum spends reaching approximately $1,000 per person. These dinners are not merely meals; they are part of the theatre of the weekend an opportunity to host, entertain, and experience Monaco at its most vibrant.

The Sunday night celebration added another layer to the experience, with a VIP club table at approximately €18,000 for six guests, in an environment where drivers, sponsors, and global guests often gather after the race. For clients seeking the full Monaco Grand Prix experience, the weekend does not end when the cars leave the circuit.

Behind the scenes, a dedicated driver remained at disposal throughout the event  an essential component in Monaco, where road closures, security restrictions, and intense demand can make transportation one of the most delicate parts of the weekend. First-class flights to and from the United States completed the travel structure, bringing the total weekend investment to approximately $300,000.

What makes Monaco particularly challenging is that access alone does not guarantee comfort. The Principality becomes highly compressed during Grand Prix week. Roads close, yachts reposition, drivers operate under strict windows, restaurants enforce high minimum spends, and last-minute changes can quickly become difficult to resolve without the right relationships in place.

It truly takes a village to plan everything behind the scenes. From hospitality providers and hotel teams to drivers, restaurant partners, airport greeters, nightlife contacts, and local operators, every component must be aligned before the client arrives.

Over the years, trusted local relationships have become essential in helping navigate the pitfalls that can occur during such a high-pressure weekend from access changes and traffic restrictions to timing issues, guest adjustments, or last-minute requests.

For a principal or family traveling privately, the goal is not simply to “attend F1.” The goal is to move through the weekend with confidence, discretion, and minimal friction.

This is where lifestyle infrastructure becomes essential.

For family offices, this type of support matters because luxury experiences are increasingly complex. A single weekend may involve private aviation or first-class commercial flights, luxury accommodation, event access, security, transfers, restaurants, VIP nightlife, guest management, and family preferences. When these pieces are managed separately, the burden often falls on the executive assistant, chief of staff, or family office team.

The most successful luxury experiences are often the ones that appear simple from the outside. The principal lands in Nice, the passes are personally delivered, the driver is ready, the hotel is prepared, the restaurants are secured, and the weekend unfolds naturally.

Behind that simplicity is a significant amount of coordination.

The Monaco Grand Prix remains one of the most iconic weekends in the global luxury calendar. For families and principals who wish to experience it properly, the difference is not only where they sit, but how the entire journey is managed.

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Benjamin Vaschetti is the co-founder of Maison Benjamin, the concierge platform that serves as a trusted lifestyle partner to family offices and their principals, curating extraordinary experiences while maintaining the discretion and attention to detail that define the world of private wealth.

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