Los Angeles Stadium (Getty Images)
It’s the world’s largest sports competition, and comes with the most luxurious - and expensive - hospitality packages ever offered. Welcome to FIFA World Cup 2026.
As we shoot through the tournament, all eyes are focused on the final in New York (well, New Jersey actually) on Sunday 19 July. If you’ve enjoyed the matches and now fancy going, it is still possible to buy tickets, but they will set you back a little.
Several luxury concierge firms are selling premium seats for the match - for as much as $1.5 million. But they do come with five-star penthouse hotel rooms, helicopter rides to beat the traffic to the stadium and private security.
Stuart McNeill, the boss of Knightsbridge Circle, a London and New York-based luxury concierge firm, told us he had already sold six tickets to the final for a total of $4M, and says he “has access to an additional two seats on the halfway line at the final, plus pitch side access to the trophy ceremony as the winning team lifts the cup. The price is $1.5 million for each seat.”
“Interest among our members has been strong, though many are waiting to see how their national teams progress before finalising plans,” he said. “Unlike fans attending as a bucket-list experience, our members tend to be personally invested in specific teams and outcomes, so flexibility matters.”
“Behind the scenes, we're already securing premium hospitality, reserving accommodation and building highly personalised itineraries, particularly around seamless travel that doesn't disrupt members' personal or professional schedules.”
The Mark, a five-star hotel in Manhattan, is also offering six tickets to the final for a total of $1 million, including a four-night stay in its two storey penthouse and helicopter transfers to the stadium in New Jersey for the kick-off at 3pm local time.
McNeill said some of his members are planning “24-to-48-hour fly-in, fly-out trips for specific fixtures,” while others are “following their team throughout the tournament”.
“We are coordinating every element, from private jet charters, helicopter transfers and VIP airport assistance, through to luxury accommodation, dedicated security, private ground transportation and premium match hospitality, in order for members to focus entirely on the experience rather than the logistics,” he added.
McNeill said exclusive experiences around the matches are increasingly as important as the games themselves. “What's changed in luxury sports travel is that members increasingly value access over visibility,” he said. “Ten years ago, luxury meant sitting in the right suite. Today, it means experiences that money alone cannot typically buy.
“Alongside premium hospitality, members are requesting private dining, invitations to exclusive events surrounding the tournament, and opportunities to engage with leading figures from the sport.”
To achieve this, McNeill is arranging a series of “intimate lunches” with former England striker hero Gary Lineker and other former players “offering candid conversation and rare Q&A access with some of football's most recognisable figures”.
“The first rule is… you don’t talk about how much your seats cost.”
Erica Jackowitz, co-founder of luxury bespoke travel agency Roman & Erica, said for her clients it is “less about ‘going to a game’ and more about building an entire experience around one of the biggest global moments of the year”.
“The appeal of this World Cup is that it allows for a much more layered North American itinerary, where the match becomes the anchor, but not the entire trip,” she said. “These trips can very quickly move into the six figures once you factor in hotels, private aviation, drivers, hospitality, and staffing. With major global events, everything carries event pricing: hotels may require minimum stays, and drivers have minimums. It is the cost of optionality and ease.”
As one might expect, Jackowitz has arranged itineraries around Lionel Messi’s likely last appearance on the international stage.
“The primary motivation isn’t simply attending a World Cup game, it’s the opportunity to see Messi on what many fans believe could be his final World Cup stage. This itinerary includes premium hospitality, luxury hotel accommodations, private transportation, and additional experiences built around the match.”
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